Slowly it expanded, and when the trend to seaside holidays came with the arrival of the railway, the town was perfectly poised to capitalise. Nowadays its long sandy beaches, pretty gardens, and the obligatory pier, brings thousands to its mild climate each summer. The theatres and restaurants do brisk business, and it is unashamedly a seaside resort and no more. The sheltered waters attract a youthful element, and a new artificial reef for surfers is currently being built.

Boat trips are popular, especially to visit Brownsea Island in the middle of nearby Poole Harbour . It is here that Lord Baden-Powell led the first camping expedition for what was to become the Boy Scout movement.